Gay Friendly Lodgings

 

Because of all of our travel sites and the work we do with gay businesses, we are a subscriber to Matt Skallerud’s  PINK BANANA monthly business report newsletter. (And if you are a business owner trying to reach the gay market or interested in expanding your networking in the gay market, you should subscribe as well, and join his Social Media Networking Site!)  Matt launched  GAY WIRED.com  in 1995, and now his sole focus Pink Banana.

His networking site focuses on current marketing trends and new media in the online GLBT marketplace, and you the chance to meet and network with other professionals with similar interests. And his newsletter is a  monthly companion piece to the annual Gay Market Report, it  features select new articles, as well as Current GLBT Business News relevant to companies targeting the GLBT community. In addition,  featuring a variety of company spotlights on unique companies in the GLBT space, as well as successful companies reaching the GLBT community. (They even featured NEW GAY TRAVEL GUIDE last month!)

In the current issue there is a piece about how there is going to be European Tourism symposium to be held in London, about tapping into the LGBT travel market.

Unprecedented economic challenges facing the global tourism and hospitality industries, have led leaders to
explore viable “niche” markets to fill the gaps.

Research over the past decade has indicated
particular strength in the gay and lesbian
markets, who continue to take holidays in large
numbers during recessions, health scares, etc.

Community Marketing, Inc. (CMI), the international
LGBT research and marketing firm, has announced a comprehensive “European Symposium on Gay &
Lesbian Tourism” to meet these challenges and identify growth opportunities.

The symposium, to be held at the Cumberland Hotel, Marble Arch, London on 13 February, is dedicated to marketing and sales executives of tourism boards, accommodations, travel suppliers, tour operators, retailers and  meeting planners.

The full-day London programme will be similar in format to CMI’s annual conference held throughout North America for 10 years. It will feature expert UK, European and American speakers discussing LGBT tourism and hospitality research insights, trends, best practices, case studies,  marketing outreach, and more. Discussions will include business expansion opportunities specific to the many global LGBT markets. Speaker insight will be coupled with invaluable networking during breaks, lunch and the evening reception.

 

This entry was posted on Friday, January 23rd, 2009 at 8:24 pm and is filed under Gay Tourism. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.